Flipping the Script: Why 710 Is the New Symbol of Cannabis Concentrate Culture

In the world of hemp, certain numbers carry weight. Everyone knows about 420. But if you’re into dabs, shatter, sauce, or carts, there’s another number that hits just as hard: 710.

So what’s the deal with 710—and why is it taking over your feed every July?

Let’s break it down, heat it up, and take a deeper look at this potent little number.

From Digits to Dabs: What Does 710 Represent?

710 isn’t just a number—it’s a code for cannabis oil.

Flip it upside down and you’ll see it spells OIL—a nod to the sticky, potent extracts that have reshaped the way people consume cannabis. Unlike traditional flower, concentrates like rosin, live resin, and distillate offer higher potency, cleaner hits, and a variety of unique effects.

710 is the unofficial badge of honor for those who go beyond the bud.

Where Did 710 Come From?

The origin of 710 is as hazy as a fresh dab cloud—but the story likely begins in the early 2010s, when the cannabis concentrate scene started gaining traction.

Forums, online communities, and early adopters of dabbing culture needed a way to differentiate their scene from flower culture. That’s when someone flipped “710” and saw “OIL.” Boom—new slang born.

It gained traction on Urban Dictionary in 2010, and not long after, concentrate fans claimed July 10 (7/10) as their holiday—Oil Day.


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420 vs. 710: What's the Difference?

While April 20 (420) is rooted in counterculture and flower-smoking traditions, July 10 (710) celebrates extraction innovation and the science of cannabis.

420 is about lighting up and chilling out.

710 is about heating up and blasting off.

Where 420 is iconic and communal, 710 is experimental, potent, and a bit underground—still growing, but rapidly becoming a cornerstone of the modern cannabis movement.

Dabbing, Vaping, and the Concentrate Revolution

Concentrates are the fastest-growing product category in the legal cannabis industry. Why?

Because they’re:

  • Potent – up to 90%+ THC in some extracts
  • Efficient – a little goes a long way
  • Versatile – dabs, vape pens, edibles, topicals—you name it

Dabbing remains the flagship 710 ritual. Using a heated surface (like a quartz nail or e-rig), users vaporize concentrates and inhale thick, flavorful clouds almost instantly.

It’s not just consumption—it’s a ritual. One that’s built around precision, gear, flavor profiles, and often, a deep respect for terpene science.

710 Events and Competitions: The Rise of Extract Culture

One of the key milestones in 710’s rise was the creation of dedicated concentrate competitions, like the 710 Cup.

These events spotlight extract artistry and innovation, showcasing:

  • Live rosin with single-source flower
  • Terpene-rich sauces
  • Diamond-studded jars
  • Solventless tech and cold cure methods

For many producers and brands, these competitions are a chance to prove purity, potency, and flavor mastery. For fans, it’s a full-sensory experience—and the ultimate 710 celebration.



Why Cannabis Oil and Extracts Are on the Rise

Consumer demand is shifting. More people want:

  • Discreet, odorless consumption (think vape carts)
  • Faster onset and stronger effects
  • Refined taste and terpene variety
  • Cleaner, lab-tested products

That’s exactly what the concentrate space delivers.

Thanks to advancements in extraction technology—like hydrocarbon, CO₂, and rosin pressing—710 products today are cleaner, tastier, and more diverse than ever before.

What Happens on 710?

Legal dispensaries and delivery services go big on July 10:

  • Flash sales on wax, shatter, sauce, and carts
  • Live dab bars and education sessions
  • New product drops from top concentrate brands
  • Limited edition gear and accessories

Whether you're a seasoned dabber or just curious about oil-based cannabis, 710 is the best time to explore.

The 710 Movement: More Than a Number

At its core, 710 is more than a date or a discount day—it’s a movement built around precision, potency, and passion. It’s where science meets sesh, and where flavor meets fire.

It’s the celebration of cannabis evolution—of going beyond the plant and into high-tech, terpene-rich, small-batch magic.

Final Hit: Why You Should Care About 710

Whether you’re just now getting into concentrates or already planning your July sesh, 710 is a reminder of how far the cannabis community has come.

It’s a culture for the curious. A holiday for the high-minded. And a future-forward celebration of what’s next.

So when July 10 rolls around, pack your banger, heat that rig, and raise a dab to the date that flipped the industry upside down—literally.

Welcome to the 710 era.